Tosla allows you to easily send and receive money without a bank account; A brand new application that allows you to load and withdraw money. Fast, easy, social.

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Challenge: 

AKBANK wants to be a part of the daily lives of young people with TOSLA app and to increase the awareness and install rates among young people by using the new youth brand as its primary data source.

 

Solution:

Akampus provided integrated youth marketing solutions for Tosla / Akbank including :
 

- Youth Marketing Strategies

- Brand Ambassadors

- Roadshows

- Promotions

- Online Marketing & Micro Influencer Marketing

- Youth Targeted Research

- Guerilla | WOM Marketing

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Results:    

Youth marketing solution pack showed great results, delivering cost-effective downloads, registers and in-app payment conversions. 

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