Banabak is a mobile loyalty app for youth community in Turkey.

 

 Banabak is a youth loyalty startup!

 Where you have a personalized offer for anything you’d do! 

 Eating out...

 Ordering in...

 Shopping... 

 Getting a tooth paste...

 Spending time with friends... 

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Challenge: 

P&G wants to be a part of the daily lives of young people with Banabak, which brings together P&G personal care brands under one roof, and to increase the awareness and purchase rates among young people by using the renewed brand as its primary data source.

 

Solution:

With the insight that young people are trying to meet their needs with limited budget, we have developed a mobile application where we can provide youth-only benefits. This app offers youth communities the opportunities of P&G brands and partners: From lecture notes to movie tickets, from e-gaming points to the chance to win a brand new smart phone. By participating in various tasks such as scanning P&G shopping receipts and inviting friends, young people can collect Banabak points = BAKS, and spend them in our rewards pool.

 

We have positioned Banabak mobile application as the center of P&G's youth-centered loyalty program. We prepared a gamified environment to acquire young users, to retain them and to regain inactive segments. Our currency, which we call BAKS in our gamified setup, our leaderboard that triggers inter-university competition, our personalized offers, our rewards pool where BAKS can be spent within the application have formed the backbone of our loyalty program. Thanks to our OCR-supported shopping receipt scanning and detection infrastructure, which is exemplary at P&G globally, we followed all the details of customer consumption and prepared personalized sales-oriented campaigns. We proved our contribution to the sales of not only P&G but also partner brands with live data. Our Banabak application still helps young people at the right times by micro-targeting according to their academic, social, behavioral and shopping data and offers them various opportunities.

 

In MVP product we;

• Integrated our in-house built receipt scanning system for consumers to earn points for shopping youth targeting P&G brands;

• Added the Banabak reward pool where users can buy free products with the points earned, 

• Embedded personalized youth content,

• Strengthened brand loyalty with gamified actions.
   

Akampüs Loyalty Team provided program management services:

• While following consumption habits with our receipt scanning and analysis infrastructure, we prepared segment-specific sales-oriented journeys,

• By analyzing the behaviors and content consumption within Banabak app, we sent hyper-personalized messages to users in their journeys to optimize retention.

 

Results:    

After the release in 2017, Banabak app showed great results. Continuous improvement and optimization have been deployed in parallel with consumer centric business decisions. Ending 2020, our beloved client P&G and Akampüs Team are proudly awarded by more than 18 prestigious marketing awards!​

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