Başakşehirli App : Key to The Smart & Happy City 

 

Başakşehirli is a mobile loyalty app for Başakşehir Smart Municipality in İstanbul.

 

About the Project:

Başakşehirli provides the opportunity to organize citizen life through a single mobile application (a SuperApp) for Başakşehir Municipality residents.

 

Challenge: 

Cities must address communication between citizens, elected officials, tourists, technical departments, and local businesses. Akampus Loyalty Solutions offers the Connected Municipality Initiative app to help everyone an active participant in city life, facilitate access to the city centre, and ensure that the smart city benefits everyone.

 

Cities are not companies, but like companies they must provide internal and external communication to keep municipal teams in touch with the everyday lives of their citizens, encourage local business networks, combat desertification of small city centres, improve information and management of municipal data, and facilitate the day-to-day operations of a range of municipal departments.

 

Digital innovations hold out new opportunities for meeting these challenges, notably via mobile interfaces that support ongoing direct dialogue. 

 

Solution:

The most recent solution is the connected municipality super-app developed by AKAMPÜS. The interactive app gives citizens access to regular information about the life of the municipality (cultural events, festivals, workshops, street construction works, neighbourhood council meetings, etc.) and an opportunity to participate, make comments and report problems.

​

Başakşehirli is available free of charge on Google Play (Android) and the AppStore (iOS). 

 

In MVP product we;

• Integrated our in-house built gamified loyalty system for citizens to earn points for their engagement and participations,

• Integrated Başakşehir digital services and TR e-State citizen authentication systems with app backend,

• Added the Başakşehirli reward pool where users can buy free products with the points earned, 

• Embedded personalized city content that will quickly get the right information and tracking tools,

• Strengthened public loyalty with gamified actions.
   

Akampüs Loyalty Team have been providing program management services:

• Managing data analysis infrastructure to uitilize citizen-specific user data and behavioral attributes,

• By analyzing the behaviors and service usage within city & app, we schedule & automate hyper-personalized messages to citizens in their journeys to optimize app retention.

 

​

​​

​